As a growing SaaS company every expense you make needs to be scrutinised, because there are several different channels you can invest in in order to generate sales. One of the traps that SaaS companies should avoid is spending money on low ROI activities. A great metric to take as the rule of thumb while determining the ROI is the customer acquisition cost (CAC).
In this blog post I breakdown how to structure your sales process into sales development and account management, and some ways that you can automate the process to increase productivity output.
LinkedIn Sales Navigator is amongst the top most powerful tools in any B2B sales stack. If you are reading this, then most likely you have a subscription for Sales Navigator as well, but are you getting the max out of it?
Email deliverability and high open rates are key to all email outreach and how it impacts campaign performance. Consider the following: any email that is not delivered into the inbox of the intended recipient will not be opened. Stronger even, the snippet of it will not be seen by the intended recipient. Effectively, those prospects are not part of the overall potential of the campaign.
As we cross over half a year of living in times of COVID, it is clear that the crisis is far more than just a health crisis – we are seeing societies and economies be affected at their core. However, it is estimated that the novel vaccine for COVID will be ready in less than 2 years and progress is being made to bring the crisis to its end which may be in sight by early to mid 2021.
2018 was an important year for the B2B outbound sales world. Both good and bad things happened that forced companies to adapt.
I am going to focus on what we learned last year and predict what the trends will be in 2019. Some of the points are inspired by a webinar hosted by Litmus.
In this blog post, I will be explaining the importance of a qualitative outbound lead generation process by tackling the consequences of a non-qualitative approach, outlining the dangers of spam and highlighting the attributes of good email copy and how to improve it so that it becomes qualitative.
Are you wondering why the average open and response rates to your cold emailing campaigns are low? A while back I wrote a blog post about the importance of copy in the outbound lead generation and how to do it right. Now, to help you better understand why your cold emails are not converting, I’ve handpicked some of my “favorite” cold email failures and explained why they’re marked as SPAM by Google or/ and by prospects themselves.
Sales automation, in this case, refers to deploying a system that allows you to automate prospecting, list building, outreaching and following-up. Scalability with an automated system is 5-10 times higher than without one because you can increase the volume that you want to target, without the need to hire more SDRs to manage everything, as you would do with cold calling for example. When you’re targeting prospects via automated outbound lead generation the average deal size that you’re getting per customer can be increased, something that I’m tackling here point by point.
The question here is a simple one: why should I read your email and not any of the other 20 in my inbox? Why should I click on your subject line and not just send the email to trash? Because you convinced me that it would be worth it. How? Through the copy, you’ve used. Just as spoken words make all the difference during calling campaigns, when it comes to outbound lead generation, copy is king. It’s also the only way to differentiate yourself and establish a relationship with the person you’re writing to.