Riya Uppal

Riya Uppal

A quick guide to account-based sales

Although the account-based sales model has been here for a long time now, its popularity has consistently increased over the last few years. But, what exactly is it? Is it an ideal strategy for you? How do you apply it? Let us explore these questions in detail.

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How to handle rejection in sales: A guide to shrugging off the sting of rejection and the venom of failure

Let us face it, no matter how good you are, rejection and failure will always be part of the sales process. Whether it’s the actual rejection or the fear of it that gets you trembling, you can never escape it. So how do you overcome the nasty rejection and/or the fear of it? Here are eight easy tips to help you handle rejection with confidence—and meet your goals despite it.

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What is digital body language and how to use it to engage your buyers?

That abrasive email. Those bone-dry texts. The awkward pause on a zoom call. We have all had our share of encounters with ambiguous body language cues online and perhaps contributed to it too within our personal digital worlds. Can you wager to put a number to how many times your emails or texts might have been misinterpreted by your colleagues, boss or prospects? Research can. A study by the Journal of Personality and Social Psychology says that number is more than 50%. That is like saying “I love you” to your partner and at least half the time, they are like yeah right! All this comes down to one thing, that Digital Body Language is important. You need to be well versed in it to ensure your tone is sincere and your pitches are landing. This blog will help you do exactly that.

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9 ways to lower your B2B Customer Acquisition Costs (CAC)

CAC, or customer acquisition cost, is a crucial business metric to assess the resources you need to attract new customers and continue your business growth. In a nutshell, if you want your business to expand its customer base and still make a profit, then it is important to understand what CAC entails, its significance, and how your team can calculate it.

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