Seven B2B lead generation channels to boost your growth
A lot of B2B companies generate leads through a single channel, which is usually their favourite or most ROI intensive channel. Unfortunately, the market is always changing which may impact the efficiency of that channel.
So, in this post, I will be discussing seven B2B lead generation channels which you can explore. Those will allow you to diversify your approach and increase revenue growth.
Before I get into each channel, here is a list of them for reference:
- invest in cold email outreach
- explore social media outreach and ads
- implement referral incentives
- create thought leadership through Quora answers
- experiment with physical letters
- book speaking engagements and event booths
- tap into investors’ networks