After compiling a list of prospects with quality data, you now require a plan to contact them. To outreach manually would take too much time and money that could be spent elsewhere more productively. These tools enable salespeople to optimise their outreach and improve chances of booking meetings.
Email automation and social selling
Maybe you’re having difficulty calling a prospect and are unable to reach them. The next best channels are email and social media. With everyone being able to access the internet pretty much wherever they are, you can guarantee that these communication channels will always be open.
Our customers have stated that we have one of the best outreach software in the market, especially as it integrates with their favourite CRMs. hubsell enables you to execute multi-channel outreach campaigns and automatically create personalised messages using dynamic placeholders. You can also see all your analytics and key metrics on each campaign, all from a single dashboard.
Outreach.io helps you close more deals by personalising, prioritising and analysing sales activities. They orchestrate email, voice, and social outreach while providing what your sales reps need to execute selling activities. They also provide insights into which sales plays work and where to fine-tune.
Pardot gives you the tools to create, deploy, and manage online marketing campaigns that drive real results. They connect to the well known CRM Salesforce and help track and measure the effectiveness of your campaigns right from your dashboard. Their main value is helping to find and nurture leads, close more deals and maximize ROI.
Phone automation software
Cold calling has seen a decline in usage as a customer acquisition channel in B2B. Calling thousands of leads daily manually is hard to track and is usually not as productive as other strategies. However, it is a useful strategy in certain cases.
A solution is to adopt a calling software to auto-dial numbers and organise the leads automatically. All connected to the CRM.
Tenfold allows you to recognise and respond to your customers during the interaction. It automatically tracks and logs all customer interactions into Microsoft Dynamics or Salesforce. You can create compelling, consistent customer experiences across voice and digital channels. And without replacing your customer communications infrastructure.
Ringio claims to increase sales calling productivity by 2x. You can instantly dial out of Salesforce with native Click-to-Call. You can automatically leave pre-recorded voicemails for leads. They also claim to be able to 3x your connect rate with automated local area caller ID.
Connectandsell is not an autodialer. It is a platform that gets your best salespeople 8-10x more live conversations with qualified prospects. Their products can turbocharge your SDRs by getting qualified prospects on the phone with every dial. They also allow you to leverage their expert reps to make 1,200 dials and have 40-100 conversations per day.
Video prospecting software
Cutting through the noise and getting the prospect’s attention is always a tricky task. However, using video to prospect can help you to stand out and get your message across. It’s original, creative and personal.
Vidyard is an online video platform to help businesses connect with prospects through a personalised video experience. Used in sales to send videos to prospects, Vidyard can help increase the rate of meeting bookings and accelerate pipeline growth.
Covideo lets you record, send and track personalised video emails to help increase response rates and ultimately close more deals. By keeping your message creative and showing a personal touch through eye contact and voice tonality can help ensure there is no miscommunication.
Bonjoro helps you boost customer engagement with personalised video. You can integrate it with your existing CRM workflows so your videos are sent at the right time. You can measure the effectiveness of your videos by tracking open rates, views and click-throughs.
Direct mail automation
With the ever-increasing number of emails being sent, there seems to be a comeback for good old fashioned direct mail. With direct mail automation software, you can automate the process of sending physical mail to your prospects in the form of letters, postcards, gifts and more.
These digital tools help you create, track and personalise direct mail campaigns which can be followed up using electronic outreach once your item has been successfully delivered.
Sendoso is a sending platform that enables you to send direct mail, gifts, perishables and much more to companies and combine it with technology to personalise at scale.
Click2Mail enables companies to outsource their postal mail marketing to save time on in-house printing and posting processes. You can create and personalise posts for your mailing lists utilising their network of printing companies for overnight printing and mailing.
Alyce is an AI-powered personal experience platform that personalises a one-to-one gifting experience for every prospect and enables you to measure and track your ROI.