Why SaaS companies should focus on low customer acquisition activities

As a growing SaaS company every expense you make needs to be scrutinised, because there are several different channels you can invest in in order to generate sales. One of the traps that SaaS companies should avoid is spending money on low ROI activities. A great metric to take as the rule of thumb while determining the ROI is the customer acquisition cost (CAC).

The why and how of outbound sales

In this blog post I breakdown how to structure your sales process into sales development and account management, and some ways that you can automate the process to increase productivity output.

What is digital body language and how to use it to engage your buyers?

That abrasive email. Those bone-dry texts. The awkward pause on a zoom call. We have all had our share of encounters with ambiguous body language cues online and perhaps contributed to it too within our personal digital worlds. Can you wager to put a number to how many times your emails or texts might have been misinterpreted by your colleagues, boss or prospects? Research can. A study by the Journal of Personality and Social Psychology says that number is more than 50%. That is like saying “I love you” to your partner and at least half the time, they are like yeah right! All this comes down to one thing, that Digital Body Language is important. You need to be well versed in it to ensure your tone is sincere and your pitches are landing. This blog will help you do exactly that.

A complete guide to B2B data compliance and cold outreach

In today’s era of big data, data has become central to marketing and strategy. This data-filled world of marketing comes with a caveat, there are issues such as data compliance, consent, and intent that come with data. If you are wondering what data protection is and how to do it, you have come to the right place.

How to find and sell to Financial Services companies

The rate at which the Financial Services industry adopted new digital technologies has been faster than ever before. Although the industry was already heading in this direction, the coronavirus pandemic has accelerated these efforts simply out of necessity.

How to sell into the construction industry and get construction companies as customers

The scale of the world construction industry has been on the rise in recent years, and it is now growing at an ever-increasing rate. The construction industry’s market was valued at USD 11.4 trillion in 2019 according to market survey data. Moreover, it is expected that the growth will continue upwards, despite the obvious challenges post 2020. If you are looking to target the construction industry and get construction companies as customers for your products or solutions, this post is for you. In this post, I will outline some of the current trends in the construction industry, and then show you why and how to use outbound sales to target these companies online.

What is Revenue Operations and how to set it up in your company?

If you are in marketing and sales, you have likely noticed the term Revenue Operations (“RevOps” for short) on the rise lately. Case in point, Revenue Operations job titles on LinkedIn are increasing across the board, based on a SiriusDecisions report. It also reveals titles Director Revenue Operations surpassed Director Sales Operations titles by a whopping 68% on the social platform.If you are also one of the many who are confused about what RevOps means, why you need it and how to do it, this post is for you.

6 reasons why you need a B2B data enrichment process

B2B data enrichment (CRM enrichment) is the process of enhancing B2B contact data with additional variables at prospect and company levels. Sometimes referred to as data appending, data enrichment can be performed manually or with the help of a data enrichment service.