Buyer’s anxiety is the hesitation you feel when thinking about purchasing a big-ticket product. In B2B, sales reps need to constantly monitor and appease prospects’ emotions to get the deal done. So, in this post, I will discuss the reasons for buyers’ anxiety and how to deal with it like a sales veteran.

Prospecting is one of the most important steps of successful outreach campaigns. Salespeople can spend upwards of a third of their time gathering prospects. Unfortunately, there are common mistakes in that process that should be avoided. So, I will analyse them and offer a solution for each in this post.

A customer profile is a list of factors that describe the ideal customer. They can be at the company or individual level. In B2B sales, a customer profile is needed to reach and connect with the ideal decision-makers. The process of defining a profile can lead to mistakes, so, in this post, I will discuss why it matters to have a customer profile and its factors. And, how to apply that information to your campaigns.

The skill of giving a demo is one of the most important to have in the process of closing a deal. If the salesperson fails to present the product correctly and handle the objections, then the demo to close ratio will be much lower. We have given many demos at hubsell and made a lot of mistakes along the way. In this post I share our demo structure and why it is so powerful in B2B sales.

To get the best open and reply rates, you need to personalise your messages for the recipient. Dynamic and static placeholders can be used to do that. So, in this post, I am going to show you a few impactful placeholders and why should you personalise your messages in the first place.

Following up after a demo to close a B2B deal can be quite frustrating for companies. That is because SQLs are so close to becoming customers. But, if the process goes awry, then all the time and effort invested will go to waste. So, in this post, I want to share our guidelines for following up after the demo, as well as common pitfalls to avoid.

Our best campaigns’ messages at hubsell had strong Call to Actions. The job of a CTA is not to charm or convince the reader. It is to confidently and smoothly advance the relationship. However, it is common to make mistakes in the CTA creation process. So, I would like to share with you the top CTA mistakes you want to avoid in B2B cold outreach.

The summer is approaching and professionals tend to take time off to enjoy it with their friends and relatives. So, you may be asking yourself: ‘Will this period negatively impact the results of my cold outreach campaigns?’. The answer is, somewhat. However, it might also be a defining period for your company and its progress. In this post, I will discuss the seasonal factors that impact cold outreach and the pros and cons of reaching out to prospects in the summer.

In sales, measuring the effectiveness of cold outreach is paramount. Why is it important to have all those metrics measured? To prove the effectiveness of your cold outreach, to analyse what works and adjust accordingly, and to predict the path to the periodical goals. So, I want to share with you the campaign results our customers have achieved and give you an estimate of conversion metrics that you should shoot for.

Research is often required to identify and trial the best software in the market to check if it fits with the company, and at hubsell I have had to go through the same experience. So today, I would like to share with you my favourite types of sales tools to increase ROI.