Sales automation, in this case, refers to deploying a system that allows you to automate prospecting, list building, outreaching and following-up. Scalability with an automated system is 5-10 times higher than without one because you can increase the volume that you want to target, without the need to hire more SDRs to manage everything, as you would do with cold calling for example. When you’re targeting prospects via automated outbound lead generation the average deal size that you’re getting per customer can be increased, something that I’m tackling here point by point.
The question here is a simple one: why should I read your email and not any of the other 20 in my inbox? Why should I click on your subject line and not just send the email to trash? Because you convinced me that it would be worth it. How? Through the copy, you’ve used. Just as spoken words make all the difference during calling campaigns, when it comes to outbound lead generation, copy is king. It’s also the only way to differentiate yourself and establish a relationship with the person you’re writing to.
The rules for outbound sales used to be quite simple: the more calls you made, the more opportunities you generated and the more deals you closed. This worked for a while until cold-calling became the norm and synonymous with prospects feeling pressured, stressed and in need of finding excuses to end the call before the salesperson could even say what it was all about.
In this blog post, I want to show you how outbound lead generation and sales development can be used to boost key growth metrics in ways that are not as easily possible through other methods. I will do that by focusing on the above-mentioned case studies that are extremely relevant not only for sales but also for expanding your supply-side stakeholders.
Knowing where to draw the line between sales and marketing is a key strategic decision which heavily influences a company’s growth. This article discusses some of the key considerations related to that decision.
In this post, I’ll write about the reasons prospects say no and why their no is not a deal breaker. Then we’ll take a look at why it is important that sales people close deals with clients that initially said no. In the end, I’ll talk about what to do when the prospect says “no.”