How Salesforce and Udemy used outbound lead generation to create growth
Leads are the raw material that the account executives need for crafting beautiful sales. I don’t know if anybody ever said that before but it’s something that rings true to me. In my experience, the difference between reaching the quota and feeling frustrated is directly linked to the amount and quality of opportunities with which a salesperson is provided.
Two companies, Salesforce and Udemy, knew that when they implemented outbound lead generation methods to scale their growth. In Salesforce’s case, the outbound lead generation was directly related to increasing their sales. In Udemy’s case, it was to find early adopters and course teachers who would become the platform’s direct suppliers.
In this blog post, I want to show you how outbound lead generation and sales development can be used to boost key growth metrics in ways that are not as easily possible through other methods. I will do that by focusing on the above-mentioned case studies that are extremely relevant not only for sales but also for expanding your supply-side stakeholders.