How to follow up after a prospect replies to a cold sales email in B2B
The stage of following-up after the first contact can be one of the most frustrating for companies. You put in all the work to get replies from prospects but then none of those conversations lead to anything. I have also experienced the disappointment and have learned a few tricks along the way. So, I want to share those with you in this post and how to follow up after a prospect replies to a cold sales email. You will learn how to separate types of leads, set sales goals and accomplish them.
Before I start breaking down each lesson, here is the list of them for reference:
- Qualify as SQL or MQL
- Have a goal in mind
- MQL goals
- SQL goals
- How to reach the goal
Keep in mind that every company deals with different industries and cultures, which requires tweaking in goal setting and adopting different tactics.