How to handle rejection in sales: A guide to shrugging off the sting of rejection and the venom of failure

Let us face it, no matter how good you are, rejection and failure will always be part of the sales process. Whether it’s the actual rejection or the fear of it that gets you trembling, you can never escape it. So how do you overcome the nasty rejection and/or the fear of it? Here are eight easy tips to help you handle rejection with confidence—and meet your goals despite it.

9 ways to lower your B2B Customer Acquisition Costs (CAC)

CAC, or customer acquisition cost, is a crucial business metric to assess the resources you need to attract new customers and continue your business growth. In a nutshell, if you want your business to expand its customer base and still make a profit, then it is important to understand what CAC entails, its significance, and how your team can calculate it.

6 types of B2B data you need to shorten your B2B sales cycle

Most sales and marketing professionals unequivocally agree that arming cold outreach with personalisation is one of the best ways to capture your prospect’s attention. Personalisation, however, rests on B2B data, as it is this data which helps you to get to know your prospect, segment them according to their similarities and craft targeted messages that would be meaningful to your contacts.