The why and how of outbound sales
In this blog post I breakdown how to structure your sales process into sales development and account management, and some ways that you can automate the process to increase productivity output.
Lessons I learned from cold-calling & why you need to find an alternative
The rules for outbound sales used to be quite simple: the more calls you made, the more opportunities you generated and the more deals you closed. This worked for a while until cold-calling became the norm and synonymous with prospects feeling pressured, stressed and in need of finding excuses to end the call before the salesperson could even say what it was all about.