A complete guide to B2B data compliance and cold outreach

In today’s era of big data, data has become central to marketing and strategy. This data-filled world of marketing comes with a caveat, there are issues such as data compliance, consent, and intent that come with data. If you are wondering what data protection is and how to do it, you have come to the right place.

B2B cold outreach trends for 2019 with insights by Litmus

2018 was an important year for the B2B outbound sales world. Both good and bad things happened that forced companies to adapt.
I am going to focus on what we learned last year and predict what the trends will be in 2019. Some of the points are inspired by a webinar hosted by Litmus.

Why lead generation needs to be a qualitative process

In this blog post, I will be explaining the importance of a qualitative outbound lead generation process by tackling the consequences of a non-qualitative approach, outlining the dangers of spam and highlighting the attributes of good email copy and how to improve it so that it becomes qualitative.