In this post, I will discuss some of the newest B2B lead generation channels along with channels which have stood the test of time.
B2B lead generation is a hot topic for every company in the B2B market. Sales and marketing teams battle to be more creative and adventurous when it comes to finding more potential customers to keep the sales pipeline filled. But, with so many ways to generate B2B leads, it can be challenging to find a method that is repeatable, scalable and (most importantly) profitable.
Sales automation, in this case, refers to deploying a system that allows you to automate prospecting, list building, outreaching and following-up. Scalability with an automated system is 5-10 times higher than without one because you can increase the volume that you want to target, without the need to hire more SDRs to manage everything, as you would do with cold calling for example. When you’re targeting prospects via automated outbound lead generation the average deal size that you’re getting per customer can be increased, something that I’m tackling here point by point.
The question here is a simple one: why should I read your email and not any of the other 20 in my inbox? Why should I click on your subject line and not just send the email to trash? Because you convinced me that it would be worth it. How? Through the copy, you’ve used. Just as spoken words make all the difference during calling campaigns, when it comes to outbound lead generation, copy is king. It’s also the only way to differentiate yourself and establish a relationship with the person you’re writing to.