As a growing SaaS company every expense you make needs to be scrutinised, because there are several different channels you can invest in in order to generate sales. One of the traps that SaaS companies should avoid is spending money on low ROI activities. A great metric to take as the rule of thumb while determining the ROI is the customer acquisition cost (CAC).
Knowing where to draw the line between sales and marketing is a key strategic decision which heavily influences a company’s growth. This article discusses some of the key considerations related to that decision.