In cold outreach, one of the most impactful metrics is open rate. Email deliverability, sender name, even the email preview will impact your performance, but no element has quite as much pull as the subject line. It is no wonder that 47% of recipients open an email by looking at the subject line alone.
Email deliverability and high open rates are key to all email outreach and how it impacts campaign performance. Consider the following: any email that is not delivered into the inbox of the intended recipient will not be opened. Stronger even, the snippet of it will not be seen by the intended recipient. Effectively, those prospects are not part of the overall potential of the campaign.