Why copy matters in outbound lead generation and how to do it right
There are a lot of subtleties when writing good copy – you can make a fool of yourself or you can impress the other person to the level where they trust you, in less than a minute.
The question here is a simple one: why should I read your email and not any of the other 20 in my inbox? Why should I click on your subject line and not just send the email to trash? Because you convinced me that it would be worth it. How? Through the copy, you’ve used. Just as spoken words make all the difference during calling campaigns, when it comes to outbound lead generation, copy is king. It’s also the only way to differentiate yourself and establish a relationship with the person you’re writing to.
The aim of this article is not only to highlight the key points to why copy matters in outbound lead generation but also to give you some tried and tested tips and best practices on how to do it right. Stay tuned!