What is Staffbase and what does Staffbase do?
We’re Staffbase and the company was founded in 2014. It was a combination of a technical team that came together that had done one work productivity start-up before. Then they had a new founder into the mix who had this background in internal communications. They had this big idea to do an internal communications platform, especially on people’s mobile phones. The easiest way to describe it is, it’s an employee app, it’s a business-to-business company selling to companies that are 300 employees, to all the way up to 500 thousand employees. The company gets a branded app that their employees download into their company or personal devices, where the company uses that to communicate with their employees.
More focused on mobile, if you think about the wave of the intranet technologies, I don’t which ones were really old ones, but they were not focused on Social. Then you social media coming especially in the last 5 or 10 years, you had players like Jive coming in providing social intranet, where a big part of it was the profile and trying to get engagement and comments going, but it was still desktop based. We [Staffbase] are part of the next wave, which is building native mobile apps as the centerpiece and as the place where non-desk employees can communicate with their employers.