We bought some leads from one of the providers that I used before, just to get a quick start and because I had familiarity with them. In this case, the service they provided was just the leads, so you would give a list of companies and what kind of titles you wanted. Based on which, they would come back to you with a lead sheet. I knew that it was a really big space and a lot of startups in it. We evaluated a lot of providers but we narrowed it down to hubsell and another San Francisco based US-startup, and we ran them against each other, with the same target markets and so on.
We looked at the data quality of the two, and there was a clear finding. Basically, the other company (the San Francisco based one) was giving us low-quality data and were not revealed to us our bounces (wrong email addresses) – so I really didn’t have a good experience there.
What we had, in contrast, with hubsell is their team’s personal involvement pretty much from day one making sure that we’re getting value out of hubsell and making that we are not having any issues with it and so on. So the level of service and attention that we had from day one was really impressive and really helpful because we had a lot to learn about some of the basics of deliverability and how we doing our campaigning and what was our ICP (ideal customer profile) and so on.
hubsell team really became more than just a vendor but like a partner in that work as we were learning and developing in this approach.