All the insights you need to build your pipeline

Actionable insights and insider tips.

May 18, 2022

Sales and marketing courses to upgrade your team in 2021

As the gap between sales and marketing bridges ever closer to each other, learning new skills in each department is becoming very useful when tackling the challenges of opportunity generation.

May 18, 2022

Eight use cases where cold outreach will be your number one tactic

Gone are the days when cold outreach was only used for outbound sales. There are now much more nuanced ways of using cold outreach to your advantage. Collated below in this blog post are 8 use cases where cold outreach will be your number one tactic to use and apply.

May 19, 2022

9 tried and tested cold email templates to generate B2B leads

When you are building or refining your own email prospecting strategy, it helps to see first-hand how others have done it successfully. That is why I compiled this list of tried and tested B2B cold email templates that have proved successful for a lot of our customers. At the end of this blog, you will also find a winning formula for writing that perfect cold email regardless of which template you go with.

May 23, 2022

What is digital body language and how to use it to engage your buyers?

That abrasive email. Those bone-dry texts. The awkward pause on a zoom call. We have all had our share of encounters with ambiguous body language cues online and perhaps contributed to it too within our personal digital worlds. Can you wager to put a number to how many times your emails or texts might have been misinterpreted by your colleagues, boss or prospects? Research can. A study by the Journal of Personality and Social Psychology says that number is more than 50%. That is like saying “I love you” to your partner and at least half the time, they are like yeah right! All this comes down to one thing, that Digital Body Language is important. You need to be well versed in it to ensure your tone is sincere and your pitches are landing. This blog will help you do exactly that.

May 19, 2022

How to sell into the construction industry and get construction companies as customers

The scale of the world construction industry has been on the rise in recent years, and it is now growing at an ever-increasing rate. The construction industry’s market was valued at USD 11.4 trillion in 2019 according to market survey data. Moreover, it is expected that the growth will continue upwards, despite the obvious challenges post 2020. If you are looking to target the construction industry and get construction companies as customers for your products or solutions, this post is for you. In this post, I will outline some of the current trends in the construction industry, and then show you why and how to use outbound sales to target these companies online.

May 17th, 2022

A complete glossary of B2B sales and marketing terms

There’s a huge number of technical and informal B2B sales and marketing terms. New terms are created by companies too keeping us all on our toes.Therefore whether you’re in an office or working from home, it’s essential to get a good handle on the terms used as soon as possible.This glossary has been compiled to give you an overall understanding of B2B sales and marketing terms. So here’s our complete list of the words and phrases used in sales and marketing right now.

May 20, 2022

6 ways to reimagine your sales strategy with video

A video-first approach is a fantastic way to ensure your selling methods do not appear outdated to your potential target customers. A sustainable game plan is to create and share the above videos throughout the buyer journey.

May 18, 2022

15 must watch sales movies [in 2021]

Sales has always been portrayed in movies in a very stereotypical manner. For the purpose of entertainment, some of these sales movies can be hugely enjoyable to watch, on the other hand, other movies show a more realistic and solemn side to sales.The following sales movies span across different decades and showcase the ups and downs of sales. As you’ll see, these films depict what it takes to takes to succeed as well as the stories of those where things didn’t turn out so well for them.

March 1st, 2024

How to avoid an email domain blacklist and remove your IP from one [in 2024]

At hubsell, I advise customers to avoid spammy outreach behavior to not get your domain blacklisted. Unfortunately, there are salespeople that do not know of all the guidelines. So, in this post, I want to share with you what is a blacklist and its different types. Also, what can cause your domain to get blacklisted and what to do in this case.

May 18, 2022

11 ways to use social selling on LinkedIn to drive more B2B sales

If you are like the tens of thousands of salespeople in B2B sales filling their sales pipeline online, you know that social media can be a powerful tool to bring in growth. But it is not a magic bean that can sprout growth overnight and provide you with leads.

Jun 6th, 2024

AI prompts for outbound sales [to setup calls in 2024]

Learn how to craft the perfect AI prompt for outbound sales to boost engagement and conversions. Discover the key to higher engagement and conversions.

October 18, 2022

Sales call best practices: 7 things you should and should not do in a sales call

Sales can be a challenging job—but if you know the essential dos and don’ts of selling, you would have an easier time keeping your pipeline steady and flowing. This is exactly what this blog will do for you.

May 20, 2022

A complete guide to B2B data compliance and cold outreach

In today’s era of big data, data has become central to marketing and strategy. This data-filled world of marketing comes with a caveat, there are issues such as data compliance, consent, and intent that come with data. If you are wondering what data protection is and how to do it, you have come to the right place.

May 19, 2022

What is Revenue Operations and how to set it up in your company?

If you are in marketing and sales, you have likely noticed the term Revenue Operations (“RevOps” for short) on the rise lately. Case in point, Revenue Operations job titles on LinkedIn are increasing across the board, based on a SiriusDecisions report. It also reveals titles Director Revenue Operations surpassed Director Sales Operations titles by a whopping 68% on the social platform.If you are also one of the many who are confused about what RevOps means, why you need it and how to do it, this post is for you.

November 4, 2022

A quick guide to account-based sales

Although the account-based sales model has been here for a long time now, its popularity has consistently increased over the last few years. But, what exactly is it? Is it an ideal strategy for you? How do you apply it? Let us explore these questions in detail.

May 19, 2022

13 effective B2B sales methodologies to use in complex deals

A sales methodology is an essential ingredient if your B2B sales team wants to close large, complex deals, manage your opportunities and challenges, and coach your sales reps through the sales process.

May 18, 2022

6 reasons why you need a B2B data enrichment process

B2B data enrichment (CRM enrichment) is the process of enhancing B2B contact data with additional variables at prospect and company levels. Sometimes referred to as data appending, data enrichment can be performed manually or with the help of a data enrichment service.

May 20, 2022

How millennial buyers are influencing B2B sales and marketing

The impact millennials have had on B2B sales and digital marketing is critical now more than ever. The time has come for B2B businesses to shift priorities and look into elements of your business that have until now seemed less impactful on sales.

May 20, 2022

11 sales tips for being a stellar salesperson and increasing your close rate [in 2022]

In modern B2B sales , what makes you a great salesperson is being able to walk in your customer’s shoes and understand their needs. You need to be able to extract the true value of your solution for an individual buyer and make your potential customer feel at ease and begin to trust you.

May 19, 2022

16 email subject line insider tips to get 50%+ open rates

In cold outreach, one of the most impactful metrics is open rate. Email deliverability, sender name, even the email preview will impact your performance, but no element has quite as much pull as the subject line. It is no wonder that 47% of recipients open an email by looking at the subject line alone.

May 19, 2022

How to sell into the pharmaceutical industry and get pharmaceutical companies as customers

The only way to stay ahead of the curve when it comes to selling into the pharmaceutical industry is through in-depth research and proactive outbound sales. This blog post will define a step by step guide of how to get pharmaceutical companies as customers using the same strategy.

May 19, 2022

12 methods for qualifying your leads and when to use them in your sales process

Did you know only 25 percent of leads are legitimate sales qualified, and 79 percent of marketing leads never convert? Moreover, on average 73 percent of leads are not sales-ready, and 50 percent are qualified but not yet ready to buy. The stats from this study spotlight the importance of prioritising the right leads and letting go of the irrelevant ones to better manage the time of your sales teams. In this post, I will define the process of lead qualification, when to use it, followed by a comprehensive guide into the most effective methods for filtering leads.

May 18, 2022

Sales and marketing courses to upgrade your team in 2021

As the gap between sales and marketing bridges ever closer to each other, learning new skills in each department is becoming very useful when tackling the challenges of opportunity generation.

May 24, 2022

Why SaaS companies should focus on low customer acquisition activities

As a growing SaaS company every expense you make needs to be scrutinised, because there are several different channels you can invest in in order to generate sales. One of the traps that SaaS companies should avoid is spending money on low ROI activities. A great metric to take as the rule of thumb while determining the ROI is the customer acquisition cost (CAC).

May 19, 2022

How to find and sell to Financial Services companies

The rate at which the Financial Services industry adopted new digital technologies has been faster than ever before. Although the industry was already heading in this direction, the coronavirus pandemic has accelerated these efforts simply out of necessity.

May 19, 2022

6 types of B2B data you need to shorten your B2B sales cycle

Most sales and marketing professionals unequivocally agree that arming cold outreach with personalisation is one of the best ways to capture your prospect’s attention. Personalisation, however, rests on B2B data, as it is this data which helps you to get to know your prospect, segment them according to their similarities and craft targeted messages that would be meaningful to your contacts.

June 27, 2024

Are you using too many sales tools for top of the sales funnel?

Learn how to overcome cognitive overload and streamline tool usage for SDRs and BDRs. Discover the challenges of using multiple tools and actionable steps to improve workflow efficiency.

May 18, 2022

How to sell into the manufacturing industry and get manufacturing companies as customers

Since the pandemic hit, we saw companies in the manufacturing industry face severe challenges which uncovered new risks as well as highlighting areas that exposed them to major disruptions. Depending on how they were affected, a wide range of tasks is at hand for many manufacturing companies to fulfil from recovering lost revenue to streamlining their supply chain.

May 24, 2022

The why and how of outbound sales

In this blog post I breakdown how to structure your sales process into sales development and account management, and some ways that you can automate the process to increase productivity output.

May 19, 2022

What is intent data and how to use it in your B2B sales and marketing efforts

Intent data provides your team with consistent behavioral signals that can track your potential or existing customers’ web activity during the buyer journey.

August 14th, 2023

How to sell printing services via outbound sales

Effective outbound sales strategies for selling printing services. Learn how to research, target, and engage potential clients to boost your printing business.

October 10th, 2023

Everything you need to know about email deliverability and open rate

Email deliverability and high open rates are key to all email outreach and how it impacts campaign performance. Consider the following: any email that is not delivered into the inbox of the intended recipient will not be opened. Stronger even, the snippet of it will not be seen by the intended recipient. Effectively, those prospects are not part of the overall potential of the campaign.

May 18, 2022

31 buying signals that indicate your prospect is (still) interested

Whether you are in sales or marketing, buying signals are crucial to look out for. Some of these signals may be subtle, while others are not so subtle.

May 20, 2022

9 ways to lower your B2B Customer Acquisition Costs (CAC)

CAC, or customer acquisition cost, is a crucial business metric to assess the resources you need to attract new customers and continue your business growth. In a nutshell, if you want your business to expand its customer base and still make a profit, then it is important to understand what CAC entails, its significance, and how your team can calculate it.

May 18th, 2022

Why you need omnichannel outreach to drive your outbound sales

You start browsing for a product on one device and end up buying it on a different one, or you start online and complete the sale in the store. Sound familiar? You are not alone.

May 27th, 2024

Data quality in B2B sales [and why you need your data to be qualitative]

Discover the power of data quality in B2B sales. Learn how to maintain clean data, enhance personalization, and improve conversion rates for successful sales efforts.

June 7, 2024

Streamlining your outbound sales say goodbye to tool madness

Streamline your outbound sales by consolidating tools. Learn how hubsell can enhance productivity and improve sales outcomes by reducing tool chaos and context switching.

May 20, 2022

9 ways to use digital body language in your cold outreach to win over your prospects

Digital body language is one of the best tools for shaping outreach and giving value at every touch point. Think of it as a golden ticket to fostering solid connections and trust-filled interactions with your prospects. Use the tips in this blog as a guide to refine your prospecting strategy and become a superstar SDR!

November 11, 2022

What is message-market fit and why do you need to achieve it to scale outbound sales?

Messaging is a key part of any great sales or marketing campaign. But any message that is not adapted to context is as good as a flyer lying facedown on a pavement. In order to find sufficient demand in the market, you must craft an effective approach to communicate your product’s value.

May 17, 2022

The best B2B lead generation channels to boost your growth

In this post, I will discuss some of the newest B2B lead generation channels along with channels which have stood the test of time.

May 18, 2022

The best sales assessment tests you need when building your team

Whether you are looking for a more efficient way to hire the best salespeople or you want to save time doing so, you’ll want to make sure you are taking advantage of sales assessment tests.

May 20, 2022

Masterclass: 9 tips to level up your Sales Navigator game

LinkedIn Sales Navigator is amongst the top most powerful tools in any B2B sales stack. If you are reading this, then most likely you have a subscription for Sales Navigator as well, but are you getting the max out of it?

May 11th, 2022

The ultimate list of the best B2B CRMs to choose from [in 2025]

As a B2B company grows, more leads start coming in which makes it difficult to manage and keep track of them. So, companies tend to look for the best CRM software, which can be exhausting with all the ones available in the market. Therefore, in this blog post, I will analyse the best CRM systems and their benefits.

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