A closer look at sales automation and its key strong points
Sales automation, in this case, refers to deploying a system that allows you to automate prospecting, list building, outreaching and following-up. Scalability with an automated system is 5-10 times higher than without one because you can increase the volume that you want to target, without the need to hire more SDRs to manage everything, as you would do with cold calling for example. When you’re targeting prospects via automated outbound lead generation the average deal size that you’re getting per customer can be increased, something that I’m tackling here point by point.
I’ve put together this article to explain how targeting the right prospects, scaling sales in a qualitative way, turning SDRs’ roles into value-adding ones, all contribute to an increased average deal size, something that’s always a priority for your sales department.