Advantages and disadvantages of cold outreach in the summer
The summer is approaching and professionals tend to take time off to enjoy it with their friends and relatives. So, you may be asking yourself: ‘Will this period negatively impact the results of my cold outreach campaigns?’. The answer is, somewhat. However, it might also be a defining period for your company and its progress.
In this post, I will discuss the seasonal factors that impact cold outreach and the pros and cons of reaching out to prospects in the summer.
Before I start breaking down each topic, here is the list of them for reference:
Seasonal factors that impact cold outreach effectiveness
- the volume of working people
Disadvantages of reaching out in the summer
- there is less traffic
- there is less receptiveness
Advantages of reaching out in the summer
- there is less competition
- you can gain a leg up on the competition
- there is a relaxed environment