Advantages of message personalisation and dynamic placeholders
To get the best open and reply rates, you need to personalise your messages for the recipient. Dynamic and static placeholders can be used to do that. So, in this post, I am going to show you a few impactful placeholders and why should you personalise your messages in the first place.
Note: the information presented is based on countless campaigns we and our customers have run.
Before I start breaking down each topic, here is the list of them for reference:
Advantages of sending personalised messages
Dynamic placeholders and how they affect a message
- months in current position
- prospect’s country
- number of employees