B2B cold outreach trends for 2019 with insights by Litmus
2018 was an important year for the B2B outbound sales world. Both good and bad things happened that forced companies to adapt.
To lead your industry in outbound sales, you need to adopt up to date strategies. At hubsell we help companies achieve success with outbound sales. So, we have learned a lot of lessons from the past based on which we aim to predict what is to come in the next 12 months.
In this article, I am going to focus on what we learned last year and predict what the trends will be in 2019. Some of the points made in this post are inspired by a webinar hosted by Litmus.
Social selling will take hold and evolve from its infancy
An alternative channel to the saturating cold email market in 2019 will be social media platforms that connect professionals.
Here are the two main ways social platforms will be used for cold outreach:
Social channels will become the main vehicles of business relationships, initiated by connection requests. These introductions are effective because they do not ask much of the target and are a building block of a ‘yes’ ladder. If the prospect has already accepted a connection request then they might as well listen to your well planned follow up message.
Conversely, a tactic that will serve to warm up cold leads is to serve a specific audience ads with helpful content. For example, you can upload a list of verified emails and expose them to case studies or full guides. These low intrusion ads will work to warm up leads to increase the effectiveness of your cold outreach campaigns.