To effectively perform data compliance, you need to understand your data and where it comes from. This includes pertinent information like what type of data you collect, how is it used, and what guard is there protecting subjects.
The below section helps you do just that by providing guidance on performing actions required by data compliance authorities for data protection and security.
Conduct a data audit to check what kind of personal data your company holds on your prospects or customers
The first checkpost to data compliance is to conduct a thorough check into which personal data is currently held through a “data audit”. You will need to appoint people across the business to facilitate the audit as this is a very significant piece of work.
It is important to understand what type of data you are dealing with on a regular basis. The type of data you store will determine which information security standards and data security laws you are required to follow, so this is the best place to begin when seeking data security compliance.
Check how you source your B2B Data to see whether the source is in compliance with data protection laws
How you source your data plays a very important role in laying the foundation for data protection and compliance as the data collected will often be used for B2B sales by your marketing and sales teams.
If you are collecting data through in-house or internal teams, then you need to make sure that the process used to collect the data is GDPR compliant and that you are sourcing the data with all security measures in place. This involves making sure that all data is thoroughly audited and stored with some encryption to eliminate any chances of fraud or data theft.
When you get the data from a reputable third party or an external source such as hubsell, you can rest assured knowing that the data provided to you is safe and in line with the local data compliance laws. Not only this, the data you receive from us will be enriched across 25 data points such as prospect data, categorical data, firmographic data and contact data, to name a few saving you the pains of working with limited data.
Audit how you are handling the data to ensure internal processes are upholding data protection
Now that you understand which kind of data you have and where it comes from, the next thing to pay attention to is what you are doing with this data. Your organisation may perform many processes such as data acquisition, upload, migration, transformation, analysis, storage, recovery and archival. In evaluating how you are processing personal data, consider all the processes that surround your business services, and not be restricted to only those organisational processes for the core business services that you provide.
Companies that send out commercial email marketing campaigns are required by the legislation laws to have opt-in or opt-out options listed in each email depending on the region. Additionally, you should list these legal policies in your privacy statement so customers know how their information is being used.