We’re kicking this list off with a great B2B landing page example from DocuSign. For this example, we want to look at the social proof used here.
Social proof is a very powerful tool to use in landing pages as it helps influence prospects’ decision making. Instead of selling their own features and benefits, the use of social proof does so in a way that conveys trust and reliability.
We can see that there are 3 different uses of social proof.
Firstly, at the top of the landing page, we see a very clear heading that states “200+ Million DocuSigners Can’t Be Wrong”. What we like about this type of social proof is that they share the number of users they have and at such a large number it definitely makes its case.
We also like how they refer to their users as “DocuSigners” which identifies its users and creates a sense of community.
Secondly, further down the page, we see the use of testimonials. Docusign includes exact quotes from their customers displaying their name, job title and company.
This is powerful as it proves they are real people. Furthermore, their job title helps prospects relate better by seeing who is using this solution for their work and proves its use-case across a variety of jobs across a business.
And lastly, DocuSign includes company logos of 3 well-known companies who also use their solution.
The use of social proof from the top to the bottom of this page constantly influences the prospect to get started with DocuSign.