Drawing a line between sales and marketing budget
When deciding on your sales and marketing budgets, there are crucial factors that come into play. Some are particularly important, such as deal size, product complexity and competition intensity.
Knowing where to draw the line between sales and marketing is key because it influences a company’s growth. So in this article, I list and elaborate on some of the key factors related to that decision.
Before I jump into the article, here is the list of factors that impact the choice between an inbound vs outbound focus:
- average deal size
- product complexity
- level of competition
- go-to-market speed
- budget size
Regardless of where you are on the spectrum of these factors, your company will need both inbound and outbound sales channels. In this article, I am clarifying which will be the focus.
Let’s break them down one by one.