How to create an ideal target customer profile in B2B for a better ROI
A customer profile is a list of factors that describe the ideal customer. They can be at the company level (e.g.: size, industry) or the individual level (e.g.: age, seniority).
In B2B sales, a target customer profile is needed to reach and connect with the ideal decision-makers. The process of defining a profile can lead to mistakes. So, in this post, I will discuss why it matters to have a customer profile and its factors. And, how to apply that information to your campaigns.
Before I start breaking down each topic, here is the list of them for reference:
Why it matters to have a customer profile
Ideal customer profile factors
- at the company level
- at the decision-maker level
How to use customer profiles for personalisation