This step may be overlooked by many people but is crucial in having a successful discovery call. Many things can affect our behaviour and mindset such as having uncompleted tasks, the mood we may be in, or even if we are hungry.
It would be a very unfortunate way to lose a potential customer by going into a discovery call with a cluttered mind or feeling flustered. If a prospect sees you are not really giving them your full attention they will not be impressed, no matter how good your product or service is.
People can hear your emotion through the phone. In sales, it is often said to smile as you speak since people can pick up your expression. If you feel enthusiastic, they are likely to feel enthusiastic with you. On the other hand, if you feel tired or bored, your prospect will want to end the call very quickly.
Building rapport is critical to establishing a relationship. Instead of diving straight into your questions, learn how to break the ice and create a relaxing atmosphere. You can express something you genuinely found interesting about them from your research. A few minutes of chit-chat makes all the difference in establishing a friendly relationship and not making it feel like an interrogation.
So, how can you get into the right mindset? Here are a few points to be aware of before your discovery call:
Yes, easier said than done. But we must remind ourselves we are all human and we make mistakes. By learning to go easy on ourselves, we can start to relax and present ourselves in a natural way rather than sounding as if we are reading from a script. Have fun with the prospect. Don’t be outcome orientated, but instead be process orientated and focus on staying calm and positive.
View yourself not so much as a sales rep, but more as a customer service rep. Be eager to see how you can help your prospect. This kind of mentality will have you looking for problems to solve and dive deeper into issues that matter to them. This level of attention and focus will make you stand out and be remembered.
- Keep your long-term goals in mind
This will remind you of why you are working so hard. Whatever you are personally striving to achieve, focusing on your long-term goals before your discovery call will give you patience and a sense of ease. Thinking about your goals will make you feel comfortable, focused and motivated to do what it takes to accomplish them.
There are always going to be some things we have no control over. However, taking even just a few minutes before a discovery call to settle down and follow the points above can help to realign and get into the right mindset.