How to follow up after a B2B product demo and close the deal
The stage of following up after a demo to close the deal can be one of the most frustrating for companies. If it goes awry, then all the time and effort invested will go to waste. So, in this post, I want to share our guidelines for following up after the demo, as well as common pitfalls to avoid.
Before I start breaking down each lesson, here is the list of them for reference:
- Do not assume a deal
- Send information on the product
- Let it simmer
- Re-engage if there was no contact from them
- Have a consistent closing rate
Every company deals with different industries and cultures. That requires you to adapt your assertiveness and possibly use different tactics.