Let us start with a little background on these ferocious little beasts.
A honey badger is about 25cm tall from the ground and about 60cm long from head to tail, weighing about 15Kg. They are found in Africa, West Asia, and India.
Here are some surprising facts about the honey badgers, named “world’s most fearless creature” by Guinness world records:
- they can withstand a bullet from a handgun
- they can fend off multiple lions alone
- they feast on scorpions or venomous snakes for dinner
- they can survive a cobra’s bite
Isn’t that impressive? Just so you know, a fully connected and injected cobra’s bite can kill an elephant.
These fearless predators are met with a lot of difficulties from a very young age, such as mean bites or stings from their prey. Sometimes to the extent of getting knocked out unconscious. But they rise up and get back at it. Every single time.
By the time a honey badger reaches adulthood, it’s a tough, fearless, tenacious and relentless beast.
What does honey-badger have to do with sales?
Straight up, I can not think of any role that needs this attitude more than sales.
The world of sales is full of rejection and failures. Only the objections in sales don’t come in the form of scorpions or snakes, but in different phrases, “It’s bad timing,” “I’m too busy,” “I have to think about it,” “I don’t know your company”, among others.
Matter of fact, less than one in twenty i.e. 5% of cold approaches (calls, emails, social actions) are successful. Out of these, about one in five i.e. 20% prospects become customers.
So as you can see the odds are stacked against you.
The good news is, these numbers are enough to set you up for success in your role.
Repair and reinvent
You know that rejection and failure in B2B sales is inevitable, and that it helps you grow. But we all dread it nonetheless.
So the question comes up, how can we keep the venom of failure and the sting of rejection from derailing us?
The key to handling rejection is taking stock of the situation, learning from it and pacing forward.
So the next time you find yourself hearing a stream of no after no, use the following strategies to repair and reinvent.