How to do multi-channel cold outreach to acquire more B2B customers
In 2019, multi-channel cold outreach is outperforming single-channel cold outreach. That is why only two percent of sales teams are using just cold email outreach to reach out to prospects. Since multi-channel is a rather new method in the B2B world, there are misconceptions about it. So, in this post, I will explain why a multi-channel approach is better and how to do it the right way.
Before I start breaking down each topic, here is the list of them for reference:
Why multi-channel outreach is better than single-channel outreach
- you do not depend on any single channel
- may find a better channel altogether
- give the prospect more chances in different channels
Different channels for cold outreach
How to do multi-channel outreach the right way
- focus on two to three channels at first
- set them up parallelly
- create personalised messages
- reach out to prospects
- analyse metrics and adapt
The importance of a congregation tool