How to write compelling cold email subject lines for superb open rates
The journey of a prospect through a sales funnel often starts with a cold email. In fact, the first few words are the subject line. If it’s not well written, then the open rates will be much lower, bringing in a lot fewer leads and consequently, sales. So, in this post, I will explain what makes good cold email subject lines to get high open rates. And a few important rules to keep in mind.
Before I start breaking down each topic, here is the list of them for reference:
Basic rules for a good subject line
- avoid spam or clickbait
- keep it around 60 characters
- use relevant symbols and numbers
- personalise with placeholders
Examples of subject lines and their breakdown
There are more rules than the ones I am about to show you. But, they are relevant and can boost your open rates as soon as you implement them.