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Sales and marketing courses to upgrade your team in 2021

Riya Uppal

As the gap between sales and marketing bridges ever closer to each other, learning new skills in each department is becoming very useful when tackling the challenges of opportunity generation.

With so many courses available online from so many different sources, my goal with this post is to help you cut through the clutter and quickly find the course that’s right for you.

Some are short introductory courses that take a few hours to complete, others are in-depth 12-month programs that give you everything you need to develop your career.

Sales Courses

Unlike most professions, getting into sales does not require any qualifications or any prior experience. What’s great about that is that it opens the opportunity for almost anyone to start their career in sales, however, it also means that there are many people out there who are doing a poor job at it.

From understanding your market and identifying your prospects, to conducting a sales call and negotiating a deal, there are many steps that need to be conducted correctly to ensure someone will be a successful salesperson.

The following sales courses will provide you with the tools and skills you need to close more deals. Whether it be specifically on negotiating or on the entire sales process, the courses listed below will help you in those areas that you need improvement in most.

The UK’s Most Hated Sales Trainer – Prospecting Bootcamp

Designed for both beginners and experienced salespeople, this program will guide you through how to get past gatekeepers, engage decision-makers and qualify the prospect.

It will provide you with insights into the mindset of the seller and the buyer such as why you’re your own worst enemy and the buyer-seller matrix. You will also learn how to not sound like a salesperson and how to create your own 30-second pitch.

This session takes place over a live 4-hour Zoom conference call.

LinkedIn Learning – Asking Great Sales Questions

If you’re looking for an online sales course that focuses on asking the right questions that are meaningful for the prospect and that doesn’t sound like you’re just squeezing information out of them, then this course is for you.

Asking questions help you to discover what your prospect’s pain points and business goals are as well as helping you to qualify your prospect. You will be guided through how to ask questions that will create connections, drive credibility, create urgency and confirm value clarity.

The course will take 50 minutes to complete and rated 4.5/5 with over 180,000 people enrolled on it.

Dale Carnegie – Win Friends and Influence People: Secrets of Success

So much of sales is about influencing people. Knowing how to build rapport and gain trust is a huge part of how likely a prospect will become a customer. This course will help you to achieve just that.

Like the popular book How to Win Friends and Influence People, the course will teach you how to apply Dale Carnegie’s principles and have better relationships and connect better with your prospects.

You can complete this online sales course in 2.5 hours and you will learn from 36 short video lessons.

JBarrows – Driving to Close

With a yearly subscription, you can gain unlimited access to all their popular courses, videos, webinars, podcasts, livecasts and more.

Their selection of online sales courses includes Driving to Close (designed to improve the quality of interactions and executions throughout your sales process), Filling the Funnel (which shows how to build a pipeline to set more meetings, Personal Branding (designed to give you the skills and best practices for building a personal brand that makes an impact), and others.

As a subscription-based platform, you can have access to any new content that gets published and to Weekly Live Q&A Sessions.

Coursera – Successful Negotiation: Essential Strategies and Skills

On both a personal and professional level, negotiation is a huge part of how we get what we want. Whether it be negotiating a pay rise, a new job or closing a deal, this course will teach you the 4 steps to a successful negotiation which is to prepare, negotiate, close and perform & evaluate.

Over a series of short interactive videos, you will be taught new negotiation strategies and skills including questions to test you based on what you’ve learnt.

The course takes about 18 hours to complete and has nearly 100,000 reviews with an overall content rating of 98%.

Sandler – 21st Century Prospecting Online Course

The Sandler methodology is a popular sales method that has been around for over 50 years. It focuses on salespeople selling in a consultative manner rather than pushing the product on the prospect.

Since then, times have changed drastically as salespeople become more accustomed to remote selling with the use of different technologies. The 21st Century Prospecting Online Course includes up-to-date strategies such as online research and social selling on LinkedIn.

The course consists of 8 video lessons and resources to help you learn how to make a prospecting call, create a prospecting plan, engage gatekeepers, master virtual prospecting and more.

Udemy – Sales Machine: The Sales Training B2B Master Course

With over 14,500 students of this online sales course so far and a rating of 4.5/5, this course is created for both people who are considering sales as a career and those who are looking to improve on their current skillset, this course is created to give you the essential selling skills and the tools you need to become a sales machine.

As one of the top 1% of sales professionals at Oracle, the course creator will guide you step-by-step from how to instantly build rapport and identify customers’ main pain points to pitching your idea convincingly and close deals to grow your business.

The course consists of 9 sections, 29 lectures and 8 downloadable resources totalling just under 3 hours long.

Grant Cardone – Cardone University

If you are after something more in-depth, Grant Cardone Sales Training University is a platform that hosts a collection of online sales courses covering topics such as Selling Basics, Theory of Closing, Prospecting, Handling Objections, Cold Calling and more.

The program dives deep into each step of the sales process as well as including many other extras. Many of the largest automotive companies use this program such as Toyota and BMW as well as tech giants including Google, Microsoft and Salesforce.

The program for individuals has over 1000 segments of video and the program for teams and businesses has over 3,500 segments including other benefits.

Brian Tracy – The Psychology of Selling

“Super-Charge Your Sales and Double Your Income”. Aimed for salespeople but also to non-sales professionals. Those in sales will learn skills that will help them in their career and break through barriers to increase sales fast. For those who are not in sales, Brian Tracy says “you may not realize it, but everything you do involves selling”.