Why does B2B buyer’s anxiety exist and how to deal with it
Buyer’s anxiety is the hesitation you feel when thinking about purchasing a big-ticket product. Especially in B2B, sales reps need to constantly monitor and appease prospects’ emotions to get the deal done. Therefore, in this post, I will discuss the reasons for buyers’ anxiety and how to deal with it like a sales veteran.
Before I start breaking down each topic, here is the list of them for reference:
Why prospects have buyer’s anxiety
How to deal with buyer’s anxiety
- handle objections about the product legitimacy
- handle objections about the business
- handle objections about the pricing and support