Marvin Tekautschitz
WeAre

hubsell provides us with hot leads at 25% of the customer acquisition cost compared to other channels, such as paid social media marketing or SEA

Marvin Tekautschitz, Managing Director at WeAre

25%

decrease in cac

53%

open rate

7

verticals successfully reached

100+

opportunities generated


WeAre customer story with hubsell

What is WeAre and what does WeAre do?

WeAre provides a next-generation collaboration platform focused on bridging the communication gap between industrial CAD engineers and their stakeholders. Using the latest in virtual reality technology, WeAre provides a virtual environment in which CADengineers can visualise, touch and manipulate, and align complex 3D CAD data with their global stakeholders in real time.

Through WeAre, global and decentralised engineering teams can collaborate on virtual prototypes in a way that the existing conferencing solutions, which are being used today, simply cannot provide. WeAre enables the real-time viewing and manipulation of CAD data. The models can be broken down into the deepest level of detail, making every component and level interactable.

Users can intuitively engage with their virtual designs as they would in reality, reducing critical communication errors, reducing lead times in product development by simplifying alignment on new revisions, as well as democratising access to mission-critical CAD data, even for non-technical stakeholders.

Which geographies and industries do you focus on?

Industrial engineering, automotive, aerospace, aviation, nautical, basically all CAD-focused industries.

Geographically we are focused on the DACH region, with the goal to expand into further European markets in 2019.

How many people are in the company today and how many colleagues are focused on outreach, sales, or marketing? What is your main role?

We are a total of 16 people in WeAre, with four focusing on outreach, sales and marketing. My role at the company is Managing Director.

Before hubsell how were you acquiring data and doing cold outreach?

We started using hubsell early on in our company history, as we were looking for ways to scale our outreach activities in a digital and automated way, as traditional channels such as cold calling were very resource- and time-intensive.

Today, hubsell proves to be an integral part of our outreach strategy, helping us reach a large audience without the need to build an OPEX-heavy (operational expenses-heavy) salesforce.

Why did you stop acquiring data and doing cold outreach in that way and switched to hubsell?

Simplicity, quality and scalability.

hubsell is straight-forward to use once you get a grip on the basics, the data quality is above and beyond expectations and the customer support is some of the best and most personal I have seen so far.

Is hubsell providing you with value?

hubsell allows us to automate a large percentage of our top of the funnel identification, validation and outreach activities, giving our sales rep more time to engage with prospects who are already further along in the buying journey.

Is hubsell helping your team become more successful? If yes, how?

hubsell allows us to iterate quickly on our outreach strategies by providing us with a continuous influx of new prospects, so that we can focus our minds on improving our copy, value proposition, targeting and general strategy, rather than getting bogged down in the day-to-day operational process of filling the top of the funnel.

In a few words what are the most valuable aspects or features of hubsell for you?

High-quality data, fast delivery, unique functionalities, flexible, receptive and customer-centric development team, excellent and personal customer support.

Is there a specific campaign you were most pleased by? What made it work so well?

Our product is very complex, visual and difficult to communicate via text or phone. Despite that, our campaigns have provided a steady and reliable stream of new and high-quality leads in our sales funnel. Unfortunately, so far we have not found our ‘rockstar’ campaign.

What kind of conversion rates are you experiencing? And what type of bottom line improvements did you experience?

Generally, we are experiencing conversions in the area of 1-2%, which may sound low at first. However, we are providing a cutting-edge software product in a very digitally conservative market, hence we still consider a consistent conversion rate of above 1% as a strong result.

More importantly, hubsell generally provides us with hot leads at a quarter of the customer acquisition cost compared to other channels, such as paid social media marketing or SEA.

In your own words, how would you recommend hubsell to a friend or a colleague in your industry?

No matter what growth stage you are in, using hubsell is a no-brainer for anyone looking to improve outreach performance.


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Rachel Chan
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I’d recommend hubsell as a partner if you’re looking to generate real results from outbound sales & marketing with a limited sales/marketing team


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