In cold outreach, one of the most impactful metrics is open rate. Email deliverability, sender name, even the email preview will impact your performance, but no element has quite as much pull as the subject line. It is no wonder that 47% of recipients open an email by looking at the subject line alone.
The plethora of mediocre subject lines in your mailbox is due to most businesses making common mistakes and lacking insight into cold email strategies. Today, I am sharing with you 16 subject line insider tips that have helped us and our customers get 50%+ open rates so that you can apply them to your campaigns as well. Keep in mind that all 16 tips are not applicable at the same time and depend on your audience and topic.