How to give a product demo that turns prospects into customers
The skill of giving a demo is one of the most important to have in the process of closing a deal. If the salesperson fails to present the product correctly and handle the objections, then the demo to close ratio will be much lower.
We have given many demos at hubsell and made a lot of mistakes along the way. So today, I am going to share our demo structure and why it is so powerful in B2B sales.
Before I start breaking down each topic, here is the list of them for reference:
Why demos are a pillar of a successful funnel
Getting the right leads is half the sale
The process of scheduling demos
- length of demo
- people involved
- the introduction
- ask questions to assess the context
- demo the product according to SQL’s needs
- handle objections
- linger in a pause so that the prospect can show intentions
- set up a follow-up