Let us take a look at how B2B businesses are responding to millennial buyers’ expectations.
What millennials are constantly on the lookout for is convenience – and digital transformation has always been the answer.
In an effort to remain competitive and avoid being left behind like some traditional practices, B2B businesses started to adapt significantly.
Investments in communication technology have risen as phone calls and emails became reinforced with communication via social instant messenger, networking apps, and blogs. Even within the workplace, B2B businesses are adopting multiple messaging platforms such as Microsoft Teams and Slack to improve internal workflow and communication across teams.
B2B businesses are also directing more efforts towards speeding up the sales process. For example, B2B businesses are adopting CRM solutions to have a single view of customers and improve the automation of routine tasks. hubsell’s B2B sales automation solution, for instance, creates a bridge between contact generation, multi-channel outreach, and real-time updates to your CRM.
Even when it comes to data analysis, more B2B businesses are enriching their data by experimenting with different types of B2B data. First-party intent data, for instance, reveals the trail of your prospects’ behavior while on your website or engaging with your campaigns. I recommend that you not only monitor intent data but a mix of firmographic, demographic, chronograph, and psychographic data. At the end of the day, this mix of B2B data will help you better define and segment your audience, create targeted content, and improve your campaigns.
Lastly, millennials are the education-driven generation, but on our own terms. As a result, we have seen a new wave of E-learning, podcasts, and on-demand videos coming straight to our desktops, laptops, and mobile devices. For instance, create value with video webinars and masterclasses, or personalised videos with easy-to-follow product tutorial instructions.