Some context: a little more than a month after the end of the WebSummit 2018 conference, I would like to share our experience at the conference and what we did to make it a success. Why? In 2019 ...
Before getting into the nitty-gritty of why automated lead generation needs to be a qualitative process, let’s talk a little bit about what happens when you focus too much on quantitative lead ...
Are you wondering why the average open and response rates to your cold emailing campaigns are low? A while back I wrote a blog post about the importance of copy in the outbound lead generation and ...
Sales automation, in this case, refers to deploying a system that allows you to automate prospecting, list building, outreaching and following-up. Scalability with an automated system is 5-10 times ...
There are a lot of subtleties when writing good copy – you can make a fool of yourself or you can impress the other person to the level where they trust you, in less than a minute. The question here ...
The rules for outbound sales used to be quite simple: the more calls you made, the more opportunities you generated and the more deals you closed. This worked for a while until cold-calling became ...
Leads are the raw material that the account executives need for crafting beautiful sales. I don’t know if anybody ever said that before but it’s something that rings true to me. In my experience, the ...
When deciding on your sales and marketing budgets, there are crucial factors that come into play. Some are particularly important, such as deal size, product complexity and competition intensity. ...
Ever heard somebody say that “the sale starts with a no”? In case you’re wondering if that’s true, I can tell you that it absolutely is. Before we go further, it is important to differentiate between ...
The pattern is too familiar- you get hold of TAM, sequence emails, cold call prospects, leave voicemails and repeat. The classic SDR sales process is all well and good, only its execution needs a ...
