The top CTA mistakes to avoid in B2B cold outreach messages
The best performing campaigns at hubsell from us and our customers had messages with strong Call to Actions. The job of a CTA is not to charm or convince the reader, which should be achieved by the rest of the message. It is to confidently and smoothly advance the relationship.
Unfortunately, it is common to make mistakes in the CTA creation process, which I have made as well. So, in this post, I would like to share with you the top CTA mistakes you want to avoid in B2B cold outreach.
Before I start breaking down each mistake, here is the list of unwanted CTAs for reference:
- the non-existent CTA
- the lack of focus CTA
- the obscure CTA
- the too aggressive CTA
- the jargon-mania CTA