The type of cold emails that end up in the spam folder
Are you wondering why the average open and response rates to your cold emailing campaigns are low? A while back I wrote a blog post about the importance of copy in the outbound lead generation and how to do it right. Now, to help you better understand why your cold emails are not converting, I’ve handpicked some of my “favorite” cold email failures and explained why they’re marked as SPAM by Google or/ and by prospects themselves.
Briefly put, here are 6 real-life examples that show what not to do in your next cold emailing campaign. I’ve numbered the mistakes in each example so that they are easier to follow in the explanatory paragraph below each screenshot.