Eight use cases where cold outreach will be your number one tactic
A successful inbound strategy in the B2B market requires a lot of upfront investment and momentum, therefore, bigger businesses usually come out on top because they have more cash to burn. In contrast, outbound is a good strategy for up and coming B2B businesses and SMEs because it allows them to compete with the more established companies without needing huge amounts of cash.
In this post, I want to share a few tried and tested use cases where you can utilize cold outreach to your advantage.