In cold outreach, one of the most impactful metrics is open rate. Email deliverability, sender name, even the email preview will impact your performance, but no element has quite as much pull as the ...

If you are in marketing and sales, you have likely noticed the term Revenue Operations (“RevOps” for short) on the rise lately. Case in point, Revenue Operations job titles on LinkedIn are increasing ...

A sales methodology is an essential ingredient if your B2B sales team wants to close large, complex deals, manage your opportunities and challenges, and coach your sales reps through the sales ...

It is no secret that the pharmaceutical industry is one of the fastest-growing economic sectors. The global pharmaceutical manufacturing market size was valued at USD 405.52 billion in 2020, with an ...

As a sales and marketing professional, you know that data runs the show. Whether it is creating customer personas or optimising your outbound sales strategy – the success of it all rides on data. It ...

Since the pandemic hit, we saw companies in the manufacturing industry face severe challenges which uncovered new risks as well as highlighting areas that exposed them to major disruptions. Depending ...

You start browsing for a product on one device and end up buying it on a different one, or you start online and complete the sale in the store. Sound familiar? You are not alone. A study conducted by ...

If you are like the tens of thousands of salespeople in B2B sales filling their sales pipeline online, you know that social media can be a powerful tool to bring in growth. But it is not a magic bean ...

Sales has always been portrayed in movies in a very stereotypical manner. For the purpose of entertainment, some of these sales movies can be hugely enjoyable to watch, on the other hand, other ...

Gone are the days when cold outreach was only used for outbound sales. There are now much more nuanced ways of using cold outreach to your advantage. Collated below in this blog post are 8 use cases ...

You may be wondering why write a list of sales books at a time when we have instant access to what seems to be an endless amount of information in easy-to-consume formats like videos, podcasts, ...

As the gap between sales and marketing bridges ever closer to each other, learning new skills in each department is becoming very useful when tackling the challenges of opportunity generation. With ...

Whether you are in sales or marketing, buying signals are crucial to look out for. Some of these signals may be subtle, while others are not so subtle. Every prospect you deal with will display ...

Whether you are looking for a more efficient way to hire the best salespeople or you want to save time doing so, you’ll want to make sure you are taking advantage of sales assessment tests. Being a ...

Multi-channel outreach is definitely one of the best ways to go about generating sales opportunities, but I think we can confidently say that most prospects you reach out to are being bombarded by ...

Whatever your role in B2B sales, there’s a podcast for you. You can gain a wealth of advice from experienced Sales Representatives to C-Level individuals. Whether you’re prospecting, developing your ...

There’s a huge number of technical and informal B2B sales and marketing terms. New terms are created by companies too keeping us all on our toes. Therefore whether you’re in an office or working from ...

It’s a great feeling when a prospect thanks you after a very pleasant discovery call and looks forward to hearing from you. This is the goal we all want and should be why you’re here to find out how ...

B2B landing pages are a great way to have a passive stream of leads flowing into your business. But, have you ever wanted to know what components drive conversions? Or what you can do to optimise ...

Lockdowns caused a lot of disruption to companies in 2020, and B2B lead generation channels were affected. As the restrictions are likely to continue throughout 2021, here’s a list of B2B lead ...

There are things in life you simply cannot afford to lose out on quality like having durable tyres for your car or sleeping on a comfortable mattress. Lacking quality in these areas can have ...

B2B lead generation is a hot topic for every company in the B2B market. Sales and marketing teams battle to be more creative and adventurous when it comes to finding more potential customers to keep ...

On average a sales person uses 6 tools to help them achieve more with their time and generate revenues. 6 is the average, so about a half use more than that. In this post I want to provide you with a ...