First off, this is a blog about B2B CRMs that you are going to want to bookmark and revisit every so often – it will be updated almost every week. Whether you are looking to buy a new B2B CRM ...

There is a reason we idolise certain people in our industries. They have accomplished far more than the average person and have guided many people along the years. So, I wanted to write a blog post ...

The journey of a prospect through a sales funnel often starts with a cold email. In fact, the first few words are the subject line. If it’s not well written, then the open rates will be much lower, ...

In a B2B company, sales is what makes the machine keep going. And, a successful sales team is comprised of productive salespeople. So, in this blog, I will examine seven methods to improve the ...

Salespeople are what makes a B2B company keep going. If they are not effective then deals will not be made and the company will run out of money. A key factor to not let that happen is to hire the ...

If you do not get good at closing deals, then all your hard work of getting leads and moving them down to the BOFU will be for nothing. So, in this post, I am going to show you how to close a deal by ...

B2B salespeople are busy, so any time-saving automation is welcome. Unfortunately, a lot of their time is spent on tasks that could be automated such as cold outreach. At hubsell, we have gone ...

In a B2B company, sales is what makes the machine keep going. The more deals the sales team closes and the more efficient they are, the better off the company will be. But, there are usually ...

In 2019, multi-channel cold outreach is outperforming single-channel cold outreach. That is why only two percent of sales teams are using just cold email outreach to reach out to prospects. Since ...

Cold outreach with, for example, a cold mail can be an effective channel to find prospects interested in your product. And, there are multiple approaches to reaching out, from low to high ...

The stage of following-up after the first contact can be one of the most frustrating for companies. You put in all the work to get replies from prospects but then none of those conversations lead to ...

Buyer’s anxiety is the hesitation you feel when thinking about purchasing a big-ticket product. Especially in B2B, sales reps need to constantly monitor and appease prospects’ emotions to get the ...

Prospecting is one of the most important steps of successful outreach campaigns. Salespeople can spend upwards of a third of their time gathering prospects. Unfortunately, there are common ...

A customer profile is a list of factors that describe the ideal customer. They can be at the company level (e.g.: size, industry) or the individual level (e.g.: age, seniority). In B2B sales, a ...

The skill of giving a demo is one of the most important to have in the process of closing a deal. If the salesperson fails to present the product correctly and handle the objections, then the demo to ...

To get the best open and reply rates, you need to personalise your messages for the recipient. Dynamic and static placeholders can be used to do that. So, in this post, I am going to show you a few ...

The stage of following up after a demo to close the deal can be one of the most frustrating for companies. If it goes awry, then all the time and effort invested will go to waste. So, in this post, I ...

The best performing campaigns at hubsell from us and our customers had messages with strong Call to Actions. The job of a CTA is not to charm or convince the reader, which should be achieved by the ...

The summer is approaching and professionals tend to take time off to enjoy it with their friends and relatives. So, you may be asking yourself: ‘Will this period negatively impact the results of my ...

Since the beginning of hubsell we have managed a few thousand campaigns. Our customers have consistently achieved above average results. That is due to their expertise in the market, the knowledge we ...

In order for a prospect to become a customer, they have to go through a sales funnel, which can be an inbound or an outbound funnel. In this post, I will only discuss the outbound process as the ...

2018 was an important year for the B2B outbound sales world. Both good and bad things happened that forced companies to adapt. To lead your industry in outbound sales, you need to adopt up to date ...

We are often asked by our customers “what is a successful follow-up strategy when doing cold outreach?”. Well, that is a tricky question to answer because there are many factors at play that impact ...