Why lead generation needs to be a qualitative process
Before getting into the nitty-gritty of why automated lead generation needs to be a qualitative process, let’s talk a little bit about what happens when you focus too much on quantitative lead generation. Emails sent in bulk are glaring spam triggers, especially when you send the exact same copy to all prospects in rapid succession. Nurturing prospects and turning them into valuable leads is easier said than done and that’s because, without a streamlined process, you can’t make it work. Generic messages wrapped in an email won’t help you win leads.
In this blog post, I will be explaining the importance of a qualitative outbound lead generation process by tackling the consequences of a non-qualitative approach, outlining the dangers of spam and highlighting the attributes of good email copy and how to improve it so that it becomes qualitative.