hubsell insights

hubsell regulary shares insights, best practices and lessons learned in the blog to help customers succeed.

why automated lead generation needs to be a qualitative process

Before getting into the nitty-gritty of why automated lead generation needs to be a qualitative process, let’s talk a little bit about what happens when you focus too much on quantitative lead generation. Emails sent in bulk are glaring spam triggers, especially when you send the exact same copy to…

the type of emails that end up in the spam folder

Are you wondering why the average open and response rates to your email campaigns are low? A while back I wrote a blog post about the importance of copy in the outbound lead generation and how to do it right. Now, to help you better understand why your emails are not converting, I've handpicked some…

A Closer Look at Sales Automation and Its Key Strong Points

Sales automation, in this case, refers to deploying a system that allows you to automate prospecting, list building, outreaching and following-up. Scalability with an automated system is 5-10 times higher than without one because you can increase the volume that you want to target, without the need to…

why copy matters in outbound lead generation and how to do it right

There are a lot of subtleties when writing good copy - you can make a fool of yourself or you can impress the other person to the level where they trust you, in less than a minute. The question here is a simple one: why should I read your email and not any of the other 20 in my inbox? Why should I click…