Five simple ways to increase sales productivity in B2B
In a B2B company, sales is what makes the machine keep going. The more deals the sales team closes and the more efficient they are, the better off the company will be. But, there are usually productivity mistakes that sales team commit. Or even parts of the process that can be improved. So, in this post, I will show you how to increase sales productivity and the benefits of doing so.
Before I start breaking down each topic, here is the list of them for reference:
The benefits of increasing sales productivity
How to increase productivity
- Generate higher quality leads
- Automate your sales process
- Invest in adequate tools
- Measure and analyse metrics
- Institute a lead scoring system
Note: keep in mind that this blog post is about the sales process in general, and not about individual salespeople’s productivity. That will be covered in an upcoming blog post.